PMU Marketing Strategy for New PMU Artists

As a newly established Permanent Makeup (PMU) artist, one of the most thrilling milestones is beginning to work with clients. However, if you’re just starting out, you might feel daunted or uncertain about where to start with promoting your new PMU business. With numerous marketing options available, it can be challenging to determine which approach will yield the best results.

This is where a well-planned PMU marketing strategy comes into play. A effective marketing plan is essential for expanding your client base, establishing your reputation, and ensuring the long-term success of your business.

In this article, we will outline a simple and cost-effective marketing strategy for new PMU artists. Whether you’re just launching your PMU career or looking to expand your existing client base, these strategies will help you gain visibility and start attracting clients right away.

#1 Establish a Strong Facebook Presence

When you’re just starting out as a new PMU artist, one of the first steps you need to take is establishing your online presence. The two platforms that stand out in terms of attracting local clients are Facebook and Instagram. And the first step to marketing on Facebook is creating a business page for your PMU services.

A Facebook business page is free to set up, and it’s crucial to claim your space online. Not only will it make you more accessible to potential clients, but it will also help you appear more professional. It’s an opportunity to showcase your services, communicate with clients, and even advertise your business through paid ads.

When creating your Facebook business page, be sure to fill out the following essential details:

• Business Name: Ensure your business name is easy to remember and clearly relates to your PMU services.
• Profile Picture: Use a high-quality photo of yourself or your logo. A personal photo can help build trust with potential clients.
• Cover Photo: This is one of the first things people will see when they visit your page. Choose a photo that represents your brand, such as a clean, inviting image of your studio or a before-and-after photo of your work.
• Business Information: Fill out the “About” section with a description of your services, your location, hours, and contact details.
• Call to Action: Add a CTA button that encourages people to message you, book an appointment, or visit your website.

Facebook also gives you the option to set up an Instagram business profile, which is directly connected to your Facebook page. This will help you manage both social media accounts in one place.

#2 Claim Your Google My Business Listing

When potential clients search for PMU services in their local area, Google is often the first place they turn to. This is why claiming your Google My Business (GMB) listing is crucial to your PMU marketing strategy.

Google My Business allows your business to appear in local search results and on Google Maps, which makes it easy for people in your area to find you when searching for services like microblading, eyebrow tattooing, or permanent eyeliner.

The best part? Claiming a Google My Business listing is completely free.

Here’s how you can optimize your listing:

1. Business Name: Your business name should be clear and straightforward.
2. Address and Phone Number: Be sure to input the correct location of your business. If you operate from a home studio, you can list your city or region instead.
3. Business Hours: Update your business hours, including special hours for holidays or events.
4. Service Area: Include the neighborhoods or cities you serve to help potential clients find you easily.
5. Photos: Upload high-quality photos of your work, your studio, and your equipment. The more photos you upload, the more professional and trustworthy you’ll appear to clients.
6. Reviews: Encourage happy clients to leave reviews on your GMB listing. Positive reviews are one of the most effective ways to build credibility and attract new customers.

By optimizing your Google My Business listing, you can increase your chances of appearing in local search results, which is essential for attracting clients in your area.

#3 Develop a Content Strategy for Facebook and Instagram

As a new PMU artist, you may not have an extensive portfolio of work yet. That’s okay! You can still begin building your online presence through consistent posting on Facebook and Instagram.

Start by creating a content calendar to organize your posts. Having a clear plan will help you stay consistent and give you structure as you grow your social media following. While you may not have a large portfolio yet, you can still use your platform to share a variety of posts.

Some content ideas to consider:

• Introduce Yourself: Share a photo of yourself with a brief introduction. Tell your audience who you are, what services you offer, and why you’re passionate about PMU.
• Behind-the-Scenes Content: Show your workspace, tools, or the preparation process before a treatment. This helps potential clients feel more comfortable and familiar with your services.
• Educational Posts: Educate your audience about the different PMU services you offer. Share tips on aftercare, the benefits of each treatment, or common misconceptions.
• Client Testimonials: Once you start working with clients, be sure to share their before-and-after photos (with permission) and any positive feedback they give you.
• Stock Photos: If you don’t have your own photos yet, it’s okay to use high-quality stock photos that represent the type of services you offer. Be sure to include captions that explain what your business offers and how clients can book appointments.

If you’re not sure where to start, aim for at least 5 posts before you move on to the next stage. Consistent, quality posts will help build trust and make your business look more established.

Take the First Step Towards Success

There’s no one-size-fits-all marketing strategy, but by implementing these key steps, you can set yourself up for success as a new PMU artist. Facebook and Instagram, along with Google My Business, will help you build your online presence and start attracting local clients.

If you want to take your advertising to the next level, consider working with experts from PMU Wizards. We specialize in digital marketing for PMU artists and can help you create and manage effective ads that get results.

Whether you’re just starting out or looking to grow your business, we’re here to support you. Click here to learn more about how we can help you get booked solid and increase your client base!